SuffelStocks™ Day 5

By Brandon M. Suffel Contributor for Breakfast at Midnight

Our NEW Logo!

Thanks to IlesDesigns, who you can find on Twitter @IlesDesigns, we have our very own first logo! We are appreciative for diligent person(s) like Mr. wonderful, Evan Iles, who not only puts the interest of his clients first, but he makes it his utmost responsibility to ensure youthe client – that your needs are fully met. If you are looking for a graphic designer, you best give IlesDesigns a holler, I’ll personally guarantee you there will be no disappointment, on my behalf.

Thanks again Evan!

We NEED our Starbucks!

How have you been getting your morning-favorite beverage lately? Yeah, your coffee – and we all know a coffee drinkers favorite go-to-chain has to be Starbucks. With the current conditions and immediate temporary closings of almost ALL Starbuck locations, how has Starbucks been serving their daily loyal coffee drinkers?   However Starbucks does offer their drinks on shelves in supermarkets, how does this have the same effect of visiting the Starbucks drive-thru, or walking in and smelling the fresh scent of warm coffee beans? It’s obvious Starbucks has not been performing well during the global pandemic. From experiencing substantial losses, backlash, and a loss of almost all their business, here’s how their share prices performed today. 

Starbucks $SBUX shares fell again – and on a Friday – and that is no good.  $SBUX, a prominent contributor to the stock markets value, a beloved company by many investors who know of safe investments, and a coffee drinkers favorite spot have let down many, as their share prices continue to fall every day – and since the pandemic has taken effect.  Today, shares fell $1.76 (-2.70%).  This staggering decline has been going on for the past 3 months for $SBUX – when shares were priced at $88.42.  Since then, Starbucks has experienced substantial losses and more red than green since 2008 and the mortgage financial crisis. For investors who believe in great value, maybe this is a time to avoid stocks that seem to perform like $SBUX in wild moments like these; on the other hand, some investors may find this the right moment to budge their head in while they can. Starbucks won’t face losses like this forever. Everyone needs their coffee – period.

Pick a Dollar From the Tree

Alright, you have $5, you need to find me the best place to go, in order to get the most out of the $5… Do you go to a grocery store? A gas station? Five Below? I hope you answered no to all of these, if not, please, personally contact me for a further chat on this topic… On behalf of your new $5 to spend, it would be best to go spend it at the Dollar Stores like Dollar Tree or Dollar General. Both of these dollar-store giants run the cheap shopping scene – and ultimately they decide the number of traffic in stores. The odd thing I’ve lately noticed though is Dollar Tree continues to perform poorly on the market – and even before the global pandemic started. Which astounds my curiosity as to why has Dollar General been performing better than Dollar Tree this week. I’ll show you the numbers below.

Dollar Tree $DLTR in the past five days has lost almost 9% of its value, shows MarketWatch. Usually Dollar Tree performs well even after the news of them having to close stores nationwide. But, since the pandemic, Dollar Tree has seen significant losses as investors turn their heads away — in the meantime — Dollar General (Corporation) $DG has been performing better, and their share prices on Friday have not been a disappointment whatsoever especially for bullish investors. Dollar General shares surged $2.05 a share today (+1.29%). If Dollar Tree continues to get beat, and Dollar General prevails, who will rule the dollar-store kingdom – and where will you be choosing to spend that $5 I gave you?

Note from the Author

Thank you everyone for a great week and for taking time to read my words. I understand sometimes what I say may offend some, or mislead you into making choices on the market *which I do not ever advise you to do so.* But, I have been having a wonderful time giving my audience something to hear. I hope next week is just as great as this week was.

Have a wonderful weekend,

Brandon M. Suffel

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